Juice boxes7/26/2023 Manufacturers chose a box shape because they foresaw this shape as being the most convenient and easily handled. Juice boxes were originally designed in a very specific fashion, a style that has proved to be successful as it has remained, for the most part, unchanged. The shape of the product makes it easy for kids and adults to hold and use. Juice boxes are portable and can be easily drunk while on-the-go. One of the reasons as to why juice boxes are so popular is their convenience. Paper is used to shape the product and give the box an extra source of strength, Polyethylene forms a liquid-tight seal and keeps the product dry, polyethylene is the layer used to print the information and graphics that are provided on the packaging, aluminum is used for the purpose of keeping light and oxygen out (as well preventing the juice from becoming spoiled without having to use extra preservatives). Packaging and marketing Ī juice box is made of liquid packaging board which is usually six layers of paper, polyethylene, and aluminum foil. In 1989, environmentalists raised concerns that the multi-layered design of juice boxes made them difficult to recycle or reuse. According to an article on the website E notes, in 1986, only six years after the product's introduction, juice boxes accounted for 20% of the United States juice market, as more and more companies were introducing their own lines of juice boxes. After its introduction, the product gained almost instant popularity and the market began to grow at a fast rate. The juice box was officially incorporated in the U.S. His creation was named the Tetra Brik, and gained popularity because the product was efficient and a major space saver compared to the canisters that were previously used. Ruben Rausing first created a product in 1963 that consisted of a box that would be used for containing liquids, more specifically, milk. Juice boxes are most popular with children, although other uses include emergency drinking water, milk and wine.Ī juice box is considered an aseptic container, meaning it is manufactured and filled under Aseptic processing and requires no refrigeration or preservatives to remain germ-free. They are frequently made of paperboard with an aluminum foil lining, but variations exist. A juice box, also called a carton ( British English) or 'popper' ( Australian English), is a small container used to conveniently carry and consume drinks.
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